AKQA
London
ABOUT
In order to showcase the function of Oakley's PRIZM technology, we shot a film that demonstrates the way athletes use Oakley products to push themselves beyond their limits, and into territories of obsession. To do so, we challenged athletes from all over the world to show us what they see in PRIZM, crafting multiple video assets that were specific to a range of media forms.
Back to See It In Prizm project