ABOUT

Client: Nike

Get Fit Revolution

INSIGHT
What's the best way to celebrate and share the 'Just Do It' call to action in the digital age? We think it's by creating the tools that empower people, inspiring them to be more active.

IDEA
Your own personal trainer anytime, anywhere. Inspired by elite athletes and Nike expertise, the Nike Training Club app is an entirely new way to get fit. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.

IMPACT
Only weeks after launch, Nike Training Club achieved iTunes App of the Week in both the US and the UK, rising to No.1 position in Health & Fitness in 21 countries. To date, the app has already generated more than 40 million minutes of training.