ABOUT

Client: Nike

Redefining Personal Fitness At Home

INSIGHT
The best way to get fit and stay fit is with a personal trainer. By combining Nike's experience in athletic training with Xbox Kinect's powerful full body sensor technology, for the first time we can give everyone a motivating and effective personal trainer in their home.

IDEA
Nike+ Kinect Training is the most personalised home training experience in the world. Take an assessment, set your goal and receive a training programme that is unique to you. Choose a personal trainer and get real-time feedback. Train with friends and earn NikeFuel. All in your own home.

IMPACT
Nike+ Kinect Training has already been labelled "the best exercise game yet" by Fast Company, while ESPN said it was "more immersive than any other fitness game". Nike+ Kinect Training has redefined the home training experience and has given everyone the chance to reach their fitness potential.