ABOUT

Client: Nissan

Social Drive

INSIGHT
How does a small car make a big entrance into the busy Indian automotive market? By turning to the ultimate in bold, high-energy entertainment: Bollywood.

IDEA
We held an open audition to India, inviting fans to be part of a movie featuring Bollywood's hottest star Ranbir Kapoor and 100 Nissan Micras, From the top 100 Facebook auditions voted by the public, we chose our winning 20 co-stars. Fans also took part by voting on key shots in the film.

IMPACT
The campaign reached over 32 million impressions, via Facebook, TV, blogs and other media. Facebook saw over 2,300 entries uploaded with more than 77,000 fans discussing the competition daily. Nissan India's Facebook page grew from 267 fans to over 500,000 in just three months.