ABOUT

Client: MTV Networks

Television Redefined

INSIGHT
MTV viewers want to control, share and chat about their favourite entertainment experiences at home and on the move.

IDEA
Introducing television on tap and multiplatform - transforming how you view and share. Stream your favourite MTV programmes wherever you are, whenever you want. Watch and chat live with friends. While at home the app becomes a remote control, taking over your laptop or PC.

IMPACT
Only two weeks after launch, more than five million people were sharing and enjoying MTV Under The Thumb.