ABOUT

‘Walk with Yeshi’ spreads awareness of Ethiopia’s struggle for clean water through a multi-sensory experience. Built for Facebook Messenger, Walk With Yeshi takes users on a 2.5 hour journey, matching the length of the average walk for water.

Yeshi, the charming hero, represents millions of young African women who walk for hours each day to collect water. She shares the sound of her footsteps, the music of her village, the sights of her path, and the wisdom of her hardship.

Walk With Yeshi is at the forefront of Facebook Messenger’s responsive bot technology. Yeshi will send the user images, gifs, videos, audio files and interactive maps and, in return, she will ask the user to answer specific questions, upload their own media and even select options from multiple-choice quizzes.

The Messenger bot experience was supported by a film campaign for Lokai’s water pack. From each sale of the pack, which features a multi-purpose water bottle, Lokai contributes a portion of its profits to help build drinking wells in developing nations.
 
Lokai is a socially responsible lifestyle brand that represents the importance of finding balance along life’s journey.

The project marks the beginning of Lokai’s transformation into a digital storytelling platform, where the brand will continue to help everyday people find balance, as well as tell the stories of its many charity partners.