AKQA London


Ahead of International Women’s Day 2020 Levi’s® and the I Shape My World campaign have set the stage for women to own their titles, accomplishments, and impact — no qualifiers needed.

Women are doing incredible things. They’re shattering glass ceilings, infiltrating boy’s clubs, and re-coding the very systems our society runs on. And what do they get for this?…nicknames like “lady boss,” “She-E-O,” and “Mompreneur.”

But it actually goes beyond nicknames. “Female astronaut.” “Female senator.” “Female wrestler”— when recognizing women’s accomplishments, gender tends to be the first thing our world sees.

It’s true that women bring a unique perspective to any table they sit at. But it’s time to start focusing more on the incredible skills and talents that got them there. Women are qualified. Their titles shouldn’t be.

Levi’s and AKQA continue “I Shape My World” in 2020, an ongoing initiative to bring women everywhere the full recognition they deserve — no qualifiers, no exceptions. #IShapeMyWorld

Meet the 4 inspiring women highlighted in @levis #IShapeMyWorld initiative — dedicated to giving women the recognition they deserve.

Date created: March 2020 2020-03-01T00:00:00+0000
Date published: 20 May 2020 2020-05-20T12:30:46+0100


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Project featured: on 9th March 2020 Contributor:

AKQA has been a Contributor since 31st July 2020.

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Levi's "I Shape My World"