ABOUT

Client: Heineken

Global Feels Local

INSIGHT
More than a billion people worldwide watch UEFA Champions League. Over 70% of them watch on their own, at home.

IDEA
Heineken Star Player - the world's first dual-screen football game - makes watching football on TV a live, social experience. Play along live, online and on mobile, and anticipate the outcome of match moments in real time. Take on your friends and the world in every UEFA Champions League fixture.

IMPACT
Star Player has revolutionised the way we watch Football forever. Delivering a full 90 minutes of brand engagement every game, Star Player earned Heineken a Cannes Gold Lion - and the attention of football fans around the world.