AKQA London

ABOUT

Client: Gap

Reinventing The Catalogue

INSIGHT
Gap's bright new spring collection needed a platform to make it shine with younger audiences.

IDEA
Create new type of digital catalogue that's social by design. Stylemakers create their own editorial spreads with new season's key pieces. Each look serves as the front cover to the catalogue to share and shop their favourite looks styled by trendsetters.

IMPACT
Styld.by changed Gap's perception with an influential young buying demographic. The Styld.by content drove greater association in trends and style by over 25% - successfully shifting Gap's brand toward trend-focussed younger buyers.

MADEIT CREDITS

  • GapClient
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