In collaboration with Cannes Lions International Festival of Creativity, Future Lions is the annual worldwide competition that challenges students to create the future.
If the future belongs to those who create it, why not give an opportunity to the progressive minds that dare to challenge conventional thinking? The first free student competition with no boundaries or restrictions, where winners are celebrated on the world’s stage at the Palais des Festivals, Cannes.
Future Lions is AKQA's annual initiative that celebrates bold and progressive ideas from students all over the world. The brief is simple: connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago. Five winning teams are granted full access to the Cannes Lions International Festival of Creativity held in France and honoured with a limited edition, prestigious Future Lions trophy. Alongside the individual awards, the school with the most number of shortlisted submissions is recognised as the Future Lions School of the Year.
Since its inception in 2005, Future Lions continues to grow its global reach and influence. In 2015, we attracted more than 1,800 participants from 60 countries, making it the most successful competition to date. Not only have the ideas from winning teams been recognised by international brands and publications, Future Lions has established itself as one of the key initiatives at Cannes to which industry leaders pay special attention.