ABOUT

Client: Fiat

Drive Better

INSIGHT
Fiat cars produce the lowest CO₂emissions in the market. It's the kind of fact we knew would capture the minds of drivers, but not their hearts much less than their imaginations. How could we tell the story of the fuel-efficiency of Fiat cars in a way that was simple, human and fun?

IDEA
Connect your car to your PC. Plug in the USB stick and watch as the technology evaluates your driving style, then recommends how to reduce fuel consumption, and save money and the planet.

IMPACT
Fiat sold one million eco:Drive enabled cars. The 30,000 residents of eco:Ville reduced CO₂emissions by 2.6 million kilograms, enough to cook them dinner for 144 days. Thanks to eco:Drive, Fiat also won its first Grand Prix a Cannes Cyber Grand Prix.