AKQA London


Today, Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the center of the smart home, and the first-ever integrated voice companion in a live game experience.

AKQA designed a unique, innovative way to enhance the Destiny 2 experience, bringing the iconic character out of the game and into the living room.

The Destiny 2 Ghost skill, is available now for Alexa customers to enable, free of charge, through the Alexa app. The Destiny 2 Ghost skill serves as the premier companion for Destiny 2 players, creating brand new ways to interact with the game—from recommendations for what to play next based on players’ real-time current progress, an easy way to interact with friends in your clan and enhance the social experience of Destiny 2, to equipping players’ favorite gear for a number of different gameplay activities, or learning more about the world of Destiny 2.

AKQA Managing Director,Simon Jefferson said, “The Destiny 2 Ghost skill is a true innovation that has the ability to change gaming forever. The Destiny 2 Ghost skill creates a more seamless experience for gamers and shows the power of integrating intelligent voice controls into video games in a thoughtful and useful way. Bungie and Activision are extremely supportive partners, who believed in the idea from day one. The final experience is the result of an incredibly close collaboration between Bungie, Activision, and AKQA and is something we’re all tremendously proud of.”

AKQA Executive Creative Director, Gavin McLeod said, “At AKQA we’re passionate about creating the future for our clients. So, the opportunity to explore the new possibilities that Voice AI open up within the connected home was fascinating. We’re proud to have worked with Bungie, Activision and Amazon to set a new bar in gaming with the Destiny 2 Ghost skill especially as we were able to bring Ghost into the real world as a physical object that delivered real utility to gamers. We‘ve been developing several Alexa skills over the years, and it was exciting to push the limits when bringing Destiny 2 to life.”

“Players want to immerse themselves in our games, and with the Destiny 2 Ghost skill, now they can actually talk to their Ghost through Alexa,” said Tim Ellis, CMO of Activision. “The Destiny 2 Ghost Skill delivers on the promise of voice as a natural and intuitive medium that redefines the interactions that are possible with players. We’re excited to see how players use the skill and apply these learnings to explore new gameplay experiences.”

Date created: November 2017 2017-11-01T00:00:00+0000
Date published: 8 February 2018 2018-02-08T12:24:04+0000


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Bungie and Activision team up with AKQA to Launch the Destiny 2 Ghost Skill