ABOUT

Insight
Since 1983 Bank Islam has assisted Malaysia’s financial needs.
With Aleph Bank Islam has conceptualised and designed its first digital banking product connecting with a younger audience and generating in-app engagement through carefully crafted products, features and services.

Idea
A platform designed for flexibility, scalability and growth.
Target audience interviews and data from Bank Islam assisted the development of features and service offerings that would help young people achieve their goals on a day-to-day basis.

These were then prototyped and tested with a diverse group of existing and potential customers, providing constructive feedback regarding experience and usability. This allowed for the final version of the app to be designed and future features to be launched by Bank Islam, ensuring visitors are at the core of all decisions throughout the process.

Transactions can now be made without visiting a branch, broadening financial inclusivity for the digital-native generation. An engaging and user-friendly interface allows seamless management of finances.

Be U’s identity reflects how a bank should empower customers to be themselves and live life to the fullest, which became the heart of the product throughout the design journey. Whether making payments, managing money, generating income, or setting goals for the future.