AKQA London


The way fans absorb the beautiful game is changing.

Supporters are desperate to stay up to date with matches, yet not all games are given airtime. New technologies open up new possibilities. It’s not about where the game is, it’s about how the game can be brought to you.

The Skill allows fans to livestream matches from the comfort of their own home. Linked by Arsenal’s digital channels, fans have access to pre-match build-up, line-ups, live commentary, score updates and post-match analysis. They can also get club news on non-match days, with information on past and upcoming games.

The Skill ultimately connects fans with every match, in real time. You can start a conversation with Alexa by simply saying, “Alexa, open Arsenal.”

A constant fixture at the top of Amazon’s Alexa charts, the skill has an average rating of 4.4 out of 5.

With 10,000 sessions in its first two months, the Arsenal skill - the first of its kind in the Premier League - has added an extra dimension to the match day experience.

We were delighted to become preferred supplier to Arsenal FC this year and help them be the first Premier League team to launch an Alexa Skill.

Arsenal’s Head of Marketing, Charles Allen, said: “It is fantastic to be able to offer our supporters another digital channel to access all the club news. It is an easy, efficient and innovative way for fans with Alexa devices, such as Amazon Echo, to keep up with the team and bring the match day action to their homes.”

Currently available to all supporters in the UK and the US, the Arsenal Skill can be enabled via the Alexa app. Visit the Skills section in the app, search for ‘Arsenal’ and select ‘Enable Skill’ to get started, or just say “Alexa, enable Arsenal”. Alexa is also available on Fire TV and, over time, will come to more non-Amazon devices.

Date created: April 2017 2017-04-01T00:00:00+0100
Date published: 13 February 2018 2018-02-13T16:24:29+0000


  • ArsenalClient
  • Paddy KeaneAssociate Creative Development Director
  • Sam BuchwalterAssociate Analyst
  • Veronica GarciaSoftware Engineer
  • * AKQA
  • * Ben GonshawUX Director
  • * Seth BurkettCommunity Manager
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