Future Lions, AKQA's annual global competition to unearth the next generation of creative talent, is now open for entries.
This year's Future Lions theme is a call to action for young people aged 18 - 25 to showcase how creativity is an essential skillset to 'Rebuild The World.' Young people are encouraged to use the power of imagination and technology to create a campaign, product, or solution that will help shape the future.
Celebrating its 15th year of the competition, AKQA is proud to announce Lego Group and WIRED as official partners for Future Lions 2021.
Due to the current global situation, the brief will be open until 1st April 2021. Four winning teams will pitch their ideas live to an expert creative jury in Summer 2021, which includes the LEGO Group Global Chief Marketing Officer & EVP Julia Goldin, the LEGO Agency Global Head and SVP Remi Marcelli, Wired Magazine, and hosted by AKQA Chief Creative Officer, Peter Lund.
In a first for the competition, one of the four winners will be crowned grand prix. The team will then work with the LEGO Group and AKQA to create the idea. Each of the teams will be honoured with a prestigious Future Lions trophy.
The LEGO Group's Chief Marketing Officer, Julia Goldin, said: "At the LEGO Group we are committed to develop and inspire the builders of tomorrow. LEGO bricks provide endless possibilities for creativity, imagination and fun, whilst helping to develop skills like creative problem solving and collaboration. We are delighted to partner with AKQA on this year's Future Lions competition to challenge and inspire future creative leaders to produce innovative ideas to 'rebuild the world'."
AKQA Chief Creative Officer Peter Lund said: "Future Lions was born from a belief that the future ultimately belongs to the next generation of thinkers. For them to have a real impact through their ideas, we had to evolve the role of the competition to be anchored in the real world. We couldn't imagine a better partner than the LEGO Group to spearhead this next chapter of the Future Lions legacy."
Future Lions started the careers of many of today's creative leaders. Last year saw over 440 schools across 71 countries taking part in the competition.
Each year, the school with the most shortlisted entries wins Future Lions' School of the Year' trophy. Previous winners include Berghs (Sweden) and Miami Ad School.
The full brief is available from www.futurelions.com, with the closing date for entries 1st April 2021.