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AKA London


AKA commissioned PR stunt agency Sketch Events to build an exciting experiential activation for the launch of National Army Museum’s summer programme of events; Summer Mission: Fun & Games. People of all ages were invited to take part in an exciting checkpoint tank race, navigating their way across a map of London landmarks to the finish point at the National Army Museum.

Aimed at commuters, London day-trippers and families, this bespoke activation is designed to encourage positive participation and visits to the museum, whilst sharing the #TankChallenge hashtag to increase online engagement.

Built with flexibility in mind, it can be set up in various promotional spaces and across future experiences both at the museum and off-site.

Date created: July 2019 2019-07-01T00:00:00+0100
Date published: 10 October 2019 2019-10-10T13:02:41+0100


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