ABOUT

"The Kalyan Foods" is a growing restaurant chain with a total of three branches in the Raigad district of Maharashtra. Their speciality is their iconic Chicken and Mutton Biryani, the perfect blend of Indian spices and aromatic rice with luscious meat of chicken.


Branding (Mascot):
The challenge was to create a brand identity while maintaining the brand's previous recognizability. This brand, formerly known as "Delhi Darbar Biryani", is also best known by the name of one of its owners (Kalyan). We took this opportunity and used the character & the nickname of the owner as their new Brand Name The Kalyan Foods and the Mascot.