Aji Bekti Creative Director

ABOUT

Every year 2 million children under the age of 5 die of infections like diarrhea and pneumonia.
A lot of these deaths can be prevented by the simple act of washing hands with soap.

In Indonesia, there's a habit where you marked the age of your child to the nearest newborn tree.
So we take that insight and created a dramatization of the actual insight.

See the video in youtube under tags; Tree of Life Lifebuoy

AWARDS

Campaign Asia 2015 - Top 25 Brand Moments
Citra Pariwara - Best of Film
CItra Pariwara - Gold in Digital Video
Citra Pariwara - Gold in Film Category
Citra Pariwara - Gold in Social Media Campaign

MADEIT CREDITS

  • Lifebuoy SoapClient
Project featured: on 11th April 2017

Tree of Life

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