ABOUT

Chiara Trading is a business that mainly deals in the supply of packaging materials. The owner wasn’t sure what he wanted his logo to look like, so I was left to decide on my own.

The design is essentially two colours, with shades of each colour making up the rest. I decided to use a box to represent the packaging, which in turn is repeated within the box diagonally. The initials of the business name is also represented in the logo, in this instance the “C” is mirrored horizontally in black and the “T” is mirrored vertically, also in black. I also nestled the dot in the “i” of Chiara to further carry the idea of packaging and protection.