ABOUT

Packaging for the largest pizza chain in the world on behalf of the UK's largest independent manufacturer of popcorn.

The brief was to design a pizza box, containing several sharing packs of popcorn, inline with Dominos ‘Big Night In’ theme – although, it could be branded independently of Dominos. The box would be presented to the buying panel as an opportunity to provide customers with combination deals. Part of the brief was to keep the colours to a minimum to reduce initial packaging costs during the product trial.