ABOUT

As a newly appointed co-owner and creative director at Red Z, a key part of my role was to ensure our service structure and positioning was being communicated correctly to our prospective clients. With an almost overnight addition of a new designer, a developer, an animator and illustrator, it was time for a refresh of our brand and identity, to elevate Red Z from a humble design and print company, to a fully integrated agency.

I took a hands on approach in launching an adaptive brand identity, that was fun, energetic and moved with the trends. The identity told a visual story about life behind closed doors at Red Z.