ABOUT

Mansion needed a website that had an easy CMS, an ability to expand over time and something that sold the experience visually. It needed to be responsive, it needed to retain a strong presence in the rankings and it needed to help automate operations.

I chose WordPress because it’s easy to pick up for new administrators with plenty of forum support and resources available to easily expand the site over time.

I opted for a largely visual site style to make the most of their product, which was their ultimate selling tool. To give the site a modern feel and a good level of user experience, I introduced animated rollovers and transitions. Big photography and lavish use of jQuery was going to present a problem with site speed. So I planned to build the site using HTML5 Canvas, allowing faster rendering of dynamic shapes and graphics.

Result
A six month report showed an increase in unique users from 3,122/month on the previous site to 5,534/ month on the new site.

ROI on their online Christmas campaign was 1,947% on food sales alone and overall sales in December were 24% higher than last year. Selling gift cards online took just six days to make a return on initial investment.