aircord Tokyo

ABOUT

During the commercial "PLAY THE PING PONG," the 1st stage of the "THIS IS PINGPONG Project," a project to popularize the attractiveness of ping pong from a new perspective, aircord was involved in technical direction, system development, and projections.

12 pads that simulate a sampler musical instrument are projected onto a ping-pong table, and a ping-pong ball, tracked by infrared sensors, makes sounds like a sampler when hitting each pad.

An original composition by DAISHI DANCE was created during the video, through the representative athletes of Japan carrying out rallies with their superb skills in tempo with the song.


CREDITS
Technical Producer: Toshiyuki Hashimoto (aircord)
Projection: Seiya Nakano (aircord)
Software Developer: Hisaki Ito (aircord)
Technical Support: Maki Hitomi (aircord)

AWARDS

ADFEST Award - Silver
Spikes Asia - Bronze

Who pooled - PLAY THE PING PONG