ABOUT

Air has designed a wayfinding and signage scheme for the shopping centre Forum Gdańsk. This mixed-use development has immediately become a must-visit place for shoppers and visitors to Gdańsk. More than one million people visited the new place in its first three weeks.

Results
The mixed-use develop is formed by a combination of individual buildings, streets, squares, greenery and canals, and is home to 200 shops, the widest gastronomic offer in the region, modern entertainment, office space and the largest parking facility in the city. Our wayfinding is helping to revitalise this historical area of this famous city. The second phase of public realm signage will seamlessly connect the retail, leisure, F+B offering with the scheme’s streets, squares, greenery offices and canals.

The sign concept developed takes inspiration from the geometric shapes and patterning of the branding. The box design effectively plays with negative space to create interest and sits harmoniously within the environment. The colour was inspired by the use of black and white contrast throughout the scheme to create a simple, complementary, and sophisticated colour palette.

The mapping uses a heads-up system to ensure that it's orientated correctly from the viewpoint of the user. A variety of useful information such as cinema and entertainment schedules, discount offers, and transport information can also be accessed on the mall directories.

The information desk complements and works alongside the navigation and information system. It follows a similar aesthetic and is designed to be both accessible for visitors and functional for the customer services team.

With only one access point into the malls and car parking spread across 5 levels, the navigation had a big role to play to help visitors find the entrance and most importantly find their vehicle at the end of the visit. The new system using different colours and large font sizing helped to transform a once tricky navigation situation to one which is now easy to use.

All design aspects unify to create a dynamic space and a positive customer experience.