ABOUT

My project P.S. Aimee is a small personal brand revolving around the creation of a couple of themed art pieces and translating elements from the artwork into merchandisable designs. There are essentially two main parts to this project. The brand image creation for P.S. Aimee and the creation of a small collection for the brand.
The main characteristics of P.S. Aimee’s brand image is modern, fresh, and very feminine since I want the brand’s image to resemble myself and my aesthetics.
The collection is titled Fresh Fruits where I designed a fruit’s personality. The character designs incorporated multiple aspects of the fruit and its cultural background throughout. The goal was to have the spirit of the fruit become a part of the characters and the artwork produced with them.

When working on the brand, I created the logo with alternate sizes for adaptability and two unique fonts used for text materials.
The Fresh Fruits collection encompassed four different fruit characters that were featured within their own digitally drawn art pieces. To accompany the large scale pieces, smaller portraits were drawn so the characters could be showcased on smaller sized items. Using a couple of motifs from the art pieces, I developed two different patterns.
With all the drawn material flushed out, I designed and printed a small art book showcasing the art pieces, the process, and the translated designs. A unique business card featuring the brand and its collection was made for marketing purposes.

The featured printed materials included a poster print using the main art pieces, stickers with the small portraits, the art book, business cards, and a vinyl banner showcasing the brand's logo. An online store and Instagram were also created for this personal art brand.