AIM FILMS Masdar City, Abu Dhabi

ABOUT

THE CHALLENGE: To attract high caliber Emirati and international talent across all sectors and showcase ADNOC as a progressive, forward-thinking company with purpose. 
In addition, promote Abu Dhabi as a great place to work and live.

THE SOLUTION: We created documentary-style films aimed at building an emotional connection between ADNOC and its audience. Through firsthand storytelling, our films shed light on real employees and how ADNOC is positively influencing their lives. Key messaging such as sustainability, ADNOC’s commitment to the youth, investment in technology, etc. emerge naturally as employees talk about their work. The tone is informal, warm and optimistic.

WHAT WE DID: We managed the creative process from pre-production to final delivery. This included creating the cinematic style, creative treatment, pre-interviews, employee talking points, shot lists, scheduling, shoot logistics, filming, direction, editing, color grading, sound design, formatting, language translations, adaptations and final delivery.

MADEIT CREDITS

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