ABOUT

At Songtradr, our core objective is to simplify how brands, content creators, and digital platforms discover and license music. Operating at the intersection of music, technology, and science provides us a unique opportunity to develop the mechanics to make this possible. For this project, our data research and AI-driven Smart Music teams worked together to pilot our brand new, industry gold standard methodology for measuring the effectiveness of
music. ‘Music of Beer’ is our debut of this series.

We audited ten of the top-selling beer brands in the US in 2022 to determine which had the most thoughtful, consistent, and strategic use of music. The results show that the thoughtful, consistent, and strategic use of music in branding & advertising content accounts for over 33% of beer brands’ overall business performance.