ABOUT

Working from an open brief, I was tasked to create a new scent for Wild Cosmetics' deodorant and body wash, art direct, produce, style, shoot and retouch high end content for a new product launch. I then needed to create visual marketing assets for a launch email.

I conceptualised visually the new scent and product design to begin my Art Direction for how I would portray a, "Brand New Product Launch in Collaboration with Pimm's".

Once I had my product designed, marketing campaign idea and art direction planned out, I began props sourcing and buying to begin production of this shoot.