Ahmet Kabakbas
Founder & Art Director
ABOUT
I recently bought a pair of Chuck Taylor for my wife and after i bought them i found out that Converse has a feature to allow customers to design their own styles, colors, patterns etc.
First we tried to learn how to design our sneakers on Converse web page and saw that It's not a rocket science. So we decided to make a small motion graphics commercial about this feature.
We made up a brief, checked lots of sneakers commercials and ads, planned how to tell people about it. "It's not a rocket science" became our starting point.
Finally it's done and we liked it. So decided to share with you.