Ash Henderson Graphic Designer

ABOUT

New Designers 2014 Sky Award Winner.

This piece is an interactive educational experience that uses heat sensitive materials to reveal a hidden message. It has been designed for human interaction; once natural body heat is applied to the piece it will reveal the hidden message. The message is "Now you see us... Now you don't." The "us" being the endangered species that are close to extinction. As the piece starts to cool down the message starts to disappear, acting as a visual concept of what is happening to these endangered species.

The target audience is 4-10 year olds, as this is the generation that needs to be encouraged to acknowledge what is happening to these beautiful creatures. This message cleverly uses negative space within the typography to incorporate the animals in a creative form.

The interactive side of the piece is used as a kinesthetic learning tool to encouraging the target audience to be active instead of passive towards the cause. The aim of this piece is to education the younger generation about endangered species and to learn from the hidden facts, encouraging them to act upon the cause to protect and save endangered species from a young age. This piece would ideally be place within schools and zoo's around the UK.

MADEIT CREDITS

Now You See Us.. Now You Don't.

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