ABOUT

Dentro de la campaña Hasta donde llegarías por algo dulce? nos enfrentamos al desafío de pensar algo especial para la semana de la dulzura. Creamos una serie de desafíos online cross plataforma durante una semana, activando todo en real time.

Within the campaign How far would you go for something sweet? we are challenged to think of something special for the week of sweetness. A typical Argentine celebration where sweet things are given to loved ones.
We created a series of online cross platform challenges for a week, activating everything in real time. This is how we kept our Facebook, Instagram, YouTube and Twitter audience interacting all week, looking for their awards and generating organic content with the brand.