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“Que te sirve a vos”, la primera campaña de VMLY&R para LG
La marca lanza su nueva línea de smartphones, que se estrena con el modelo K40 y continúa con la presentación del K50 y Q60 en los próximos meses.

"work for you", the first VMLY&R campaign for LG
The brand launches its new line of smartphones, which debuts with the K40 model and continues with the presentation of the K50 and Q60 in the coming months.
These were the first LG models to incorporate official Google artificial intelligence tools, such as Google Cam and Google Assistant.
But since we knew that it was not relevant for young people, we decided to show them that they could be useful features.