ABOUT

Equifax is a credit report agency operating all over the world. They wanted to drive brand awareness on the UK market and establish themselves as financial educators with a 30 second ad spot on Channel 4, ITV and Sky.

The prompt from the agency was "things we can't control" as Equifax pride themselves on providing information to individuals so they can make the best financial decisions.

The creative direction was to showcase three mundane things that we can't control and then three things we can control with the help of Equifax. We opted for traffic, queues and digital noise, things that the majority of the society experiencing on a daily basis. Then in the second part of the video, we went from small things such as needing a new car, to organising a wedding and buying a house.

From an animation point of view, it was really important that the scenes were interconnected and one movement was coming from the next one, so the change between the scenes becomes effortless and seamless.

The art direction followed brand guidelines and SAND visual's signature minimalist style. The majority of the props were hand-made by our in-house team, including the dollhouse, the little booth for the wooden dolly and the letters.

The material was shot over two days in a studio followed by several weeks in post production, complete with sound effects, music and VO. We supplied the video in 1:1, 4:5 and 16:9 formats with a variation in length, 6s, 20s and 30s.