I'm a B2B website copy editor and a freelance copywriter, which means I bring two strengths to the table. My double agent characteristics (I like to be extra) demonstrate my passion not only for grammar and sentence structure but also for personalisation and creativity. In my copy editing role, I've learnt a lot about SEO, sales and performance-driven copy and the importance of company voice in all communications, which has certainly improved my copywriting skills.
I've worked with copywriting clients in several niches, including e-commerce, lifestyle, fashion and home décor. I also edit news and commercial B2B copy for power, naval, aerospace and renewable energy industry clients as part of my copy editing role. So I'm very flexible and detail-oriented, which helps me to adapt my writing style according to the client/company.