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A couple of examples of some recent printed material (1 company report and 1 learning product brochure) which include AR capabilities.

The brief for the Hawkamah report was to do something interesting and different to engage the recipients of the report during a conference presentation. The feedback on engagement with the piece was that it was a resounding success and really got participants talking on the day and discussing the report and its findings.

The printed report was created to a very high standard with premium, high gsm, textured watercolour-like paper, PUR bound with an embossed section of text on the cover (in a later version).

This was a good example of a low-cost, reasonable resource, high-impact creative project.