Alan Studio Director

ABOUT

Headspring Ltd developed a serious learning game called 'Earth to Mars'. It was an educational game aimed at measuring and improving leadership skills. The game was featured heavily as part of the Headspring brand launch events in London and Madrid and is featured in a separate Creativepool project.

Here I wanted to share a piece of promotional literature which was created as a printed brochure and flyer, but which both had a simple Augmented reality feature whereby the reader could download the free ZappAR app' and scan one page to see a video walkthrough demonstration of the game in play. This really helped in bringing the experience to life for its potential audience who would otherwise need to wait until they could see the experience first-hand through the use of a VR headset.

I created the concept myself as well as the brochures. The game itself was the creation of headspring's L&D team. and won an award.

MADEIT CREDITS

  • Headspring LtdClient
  • * AlanDigital Creative Director
Annual 2018 JudgeDirect Marketing Contributor:

Alan has been a Contributor since 8th December 2017.

Invite x3

Interactive VR Learning: An AR-enabled brochure

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