ABOUT

F5’s channel partners needed guidance on how best to reach their market with a relevant message and new engagement strategies to better utilize social media, content marketing and digital channels.

We created a one-stop-marketing-shop packed with integrated campaign assets and the strategic guidance to deploy them. Within a week of launching, the toolkit became the most downloaded partner asset ever, breaking all company records. To date, it has returned over 40x ROI and has contributed to over $2 million USD of pipeline sales.

In 2017 this was awarded Best Channel Marketing Initiative at the B2B International Marketing Awards.