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Google Cloud’s objective was to raise awareness of their services amongst CIOs and inform them of the benefits.

Grabbing the attention of C-levels who have numerous commitments and are already bombarded with technical information is challenging, but we broke through the noise by inviting them to ‘get ahead of the game’, in the most prestigious tennis tournament in the world, Wimbledon.

Alongside the full hospitality, they were able to experience Google Cloud’s benefits first hand, by trialing Google Cloud demos and listening to a panel of customers from a range of industries share their success.
The experience allowed Google Cloud to build credibility, trust and relationships with C-levels, which led to one-to-one sales meetings and ongoing opportunities.