ABOUT

The award-winning flagship magazine of the Institute of Administrative Management and the website accompanying it.

The objective of Manager Magazine was to improve the quality of IAM's engagement with its membership, and its profile and perception within the wider industry, so the magazine was conceived as something that would also appeal to a wider business-focused audience. The magazine is a regular, glossy 52pp publication with a combination of industry news, features and interviews, and each issue is distributed to approximately 18,000 professionals.

The website was developed with a technology partner, and designed by us to match the magazine visually. The site is updated far more frequently and carries media information and a job channel.

At the end of the first year, membership had increased by 28%, attributed to the increased quality of communication with professionals in the administration field. The magazine's all-round success was rewarded by a special award at the 2013 MemCom Awards.