Africa Sao Paulo

ABOUT

The Amazon rainforest is losing the war against illegal deforestation. By using a loophole in the 1951 U.N. Refugee Convention, which defines a refugee as any living being that is persecuted and has their life put at risk in their home country, an asylum request was made for a Jatobá tree – an endangered tree species in the Amazon. The requests were sent to foreign ambassadors and printed across OOH advertisements next to over 100 embassies in Brazil.

AWARDS

Cannes Lions

MADEIT CREDITS

Who pooled - The Refugee Jatobá