Africa Sao Paulo

ABOUT

To prove color makes no difference, we produced a official soccer game jersey (same technology, same weight, sponsors, etc.) with just a small change, the traditional black & white stripes were inverted. When Botafogo took the stadium's field, as we expected, not even the most fanatic fans noticed. Not until we reveal the banner saying: If you didn't notice the inverted jersey, it's because color makes no difference at all.To prove color makes no difference, we produced a official soccer game jersey (same technology, same weight, sponsors, etc.) with just a small change, the traditional black & white stripes were inverted. When Botafogo took the stadium's field, as we expected, not even the most fanatic fans noticed. Not until we reveal the banner saying: If you didn't notice the inverted jersey, it's because color makes no difference at all.

AWARDS

Cannes Lions

MADEIT CREDITS

The Inverted Jersey

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