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Small parking accidents cause a lot of trouble to Insurance companies. Parking sensors help, but in Brazil few cars have them. So we created a special radio project: When a driver approached a parking space, he'd see a sign telling him to tune into a specific dial. As the car moved, proximity sensors installed in the parking space would trigger a short-range fm transmitter to start sending beeps through the radio to guide that driver. When the car stopped, an ending message would be played saying that they could always count on FMA Brasil Insurance to care for his car. The spot is a special technological project that, through the use of specially developed short-range fm transmitters placed on parking spaces of partners shopping malls, transforms every car radio into parking sensors, protecting people's cars.
After the typical parking sensors 'beeps' heard while parking the car, an announcer congratulates the driver and informs about FMA Brasil Insurance:
Announcer: There you go! You're car is now perfectly parked, safe and sound. Always count on FMA Brasil Insurance to protect your car. Even when you're parking.