ABOUT

If everybody is on Facebook, why don't we have books there too?
That's how Kid’s Book Collection was born: we created interactive books for kids and displayed them on the perfect shelf: parents' newsfeeds on Facebook.
To make it possible we hacked Canvas, its new rich media format: instead of creating an ad, we created a new way to read to children.
Using targeted ads, we delivered the books to the right audience – parents of young children – at the right time – around bedtime.
This way, reading to a child became as easy as sharing a post on Facebook, which is quite appropriate, after all, the platform has "book" in its name.