Africa
Sao Paulo
ABOUT
How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.
MADEIT CREDITS
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Brazilian Association Of PsychiatryClient
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Aldo PiniStrategist -
Boson PostProduction Company -
Caio RodriguesSpecial Projects -
Carina MirandaPR -
Carolina CapozziPR -
Eduardo BrandaoPost Production -
Ezany BrandaoExecutive Director -
Fernando AlonsoSpecial Projects -
Fillipi LonguiniCopywriter -
Hurso AmbrifiMusical Direction & Production -
Juliana LeiteSpecial Projects Director -
Kito SiqueiraMusical Direction and Production -
Mike VlcekMusical Production -
Nicholas BergantinCopywriter -
Raphael VandystadtSustainability Institutional Relations Director -
Rodrigo AdamArt Director -
Thays MirandaSpecial Projects -
Marcelo BruzzesiArt Director -
Fabiana AntacliPR -
Sergio GordilhoChief Creative Officer -
Lica De SouzaSpecial Projects -
Isabela LevySpecial Projects -
AfricaAgency -
Caio SoaresArt Director -
Satelite AudioSound Company -
Cannes Lions Winners 2021