Africa Sao Paulo

ABOUT

How to cook? How to homeschool? How to work out at home? Lockdown brought many questions. But many people forgot the most important of all: how am I feeling? This led to a rise in burnout syndrome affecting one in three employed Brazilians. To raise awareness around this hard-to-spot matter, Africa used a seemingly unbreakable home worker: Amazon's Alexa. For one day, the most frequent requests and questions made by users were answered inappropriately, so people could relate to burnout symptoms.

MADEIT CREDITS

  • Brazilian Association Of PsychiatryClient
  • Aldo PiniStrategist
  • Boson PostProduction Company
  • Caio RodriguesSpecial Projects
  • Carina MirandaPR
  • Carolina CapozziPR
  • Eduardo BrandaoPost Production
  • Ezany BrandaoExecutive Director
  • Fernando AlonsoSpecial Projects
  • Fillipi LonguiniCopywriter
  • Hurso AmbrifiMusical Direction & Production
  • Juliana LeiteSpecial Projects Director
  • Kito SiqueiraMusical Direction and Production
  • Mike VlcekMusical Production
  • Nicholas BergantinCopywriter
  • Raphael VandystadtSustainability Institutional Relations Director
  • Rodrigo AdamArt Director
  • Thays MirandaSpecial Projects
  • * Marcelo BruzzesiArt Director
  • * Fabiana AntacliPR
  • * Sergio GordilhoChief Creative Officer
  • * Lica De SouzaSpecial Projects
  • * Isabela LevySpecial Projects
  • * AfricaAgency
  • * Caio SoaresArt Director
  • * Satelite AudioSound Company
  • * Cannes Lions Winners 2021
Project featured: on 22nd September 2021

Alexa's Burnout

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