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This was a fantastic project to work on - Betty and Peter (the models) were such a delight to have on set! The final ad's are really powerful and have had a wonderful response in the press, as this is such an important issue!
We worked with Karmarama on this project and we handled all of the production from start to finish on this...
The production for this included casting 150 elderly models, sourcing stylist and props, sorting studios, equipment and subsistence and handling the retouch in house too ...
We are so happy with the outcome
And its totally right ... No One Should Have No One