ABOUT

THE PRINCIPLE GOAL was to create an integrated promotional campaign featuring product at a special price in a local (Warsaw) shopping mall. The price had to be firmly underlined for visibility among highly competitive environment.
EFFECT: noticeable sales spike led to adopting the campaign's layouts among few different restaurants localisations conducting promotional campaigns.

Formats: outdoors (posters, leaflets, LCD screens located in a close distance to the shopping mall), menu boards and social media posts.