ABOUT

THE PRIMARY PURPOSE
of this spot was to increase the awareness of a new restaurant's localisation in a shopping mall as well as image-building. Secondly, the video had to be easily adapted to other restaurants in the future.

MY ROLE
was to art direct the whole process which indicated creating the story and visual line, storyboarding, defining a style of animation on each screen, choosing music, overseeing postproduction. The creative line is the result of my earlier work concentrated on refreshing the image of McDonald's Local Shop Marketing materials.