ABOUT

Developed well-tailored content strategies and weekly content calendars for three distinct brand across multiple industries - a café, a personal brand and a fashion retail store.

For iiNDulge Coffee (based in Maseru, Lesotho), I crafted a 7-day Instagram content calendar designed to position the café as a warm local and tourist favorite go-to destination. Each day has particular content type, intent goal, caption copy to match and what content format to go with. The calendar was specifically designed and tailored to meet the specifications of iiNDulge target audience and demographics.

For Omotola Dorcas (CEO & Founder), I created a one month content calendar for her personal brand, each tailored for a full 4-weeks Instagram, Facebook and LinkedIn content strategy. The calendar includes details on how to position Omotola as a high-ranking business growth advisor and not a random HR. This was evident in the caption copy style, content format, theme etc.

And Kemi’s Fashion Hut - a local store in Nigeria, catering to the style and culture needs of Gen Z girls, ladies alike in tertiary institutions. I developed a week content calendar for TikTok and Instagram platform, covering content format (reel, images, etc), visual reference to match, publishing dates, hashtags, caption copy to match. Content copy was written in a way to drive sales and engagement.