ABOUT

Working on the @eze.oringo brand started with two vanity measurable KPIs:

- Increased visibility within target demographics
- Improve engagement rate and followers growth

A strategic growth plan was set in motion. The two-year dormant Instagram page access was given with 1980 followers in Month 1 (May '25) and by the end of Month 10 (March '26) the account grew up to 10,000 in followers organically. Here’s how I achieved that:

I carried out research framework with the aim to understand the business goals, its target demographics and psychographics interest, perused similar niche brands and profiled numerous pages most viral content, engagement style and mode of posts delivery.

With the result, I curated a 7-day Instagram content plan that pan over specific topic interest tailored to the targeted audience - each post accompanied with suitable copy and captions that incite reactions and engagement.

Over the duration, the performance analytics showed that:
- the platform doesn’t reward repurposed and edited content, rather original
- the algorithm favored reel and video content, with zero reactions to static and carousel slides
- for the first few days, the page content were shown to only audience that are within kilometres and same state regions rather than across states and farther regions

With the above results, I re-focused the strategy into contents that fit into a larger audience demographics and optimized with the use of trending audios to improve visibility; consistent & active engagement in the comments within the first 30mins to one hour, response to reposts, mention and story tags in order to incite interactions, made collaborations with similar brands on contents that cater for the wider public, tailored and made specific contents relatable to gender-roles and behaviors in modern society to promote active engagements across all posts.

In my 11-month as the Social Media & Digital Content Manager, these were some of the results achieved:
- Increased followers growth to 10,000 in nine months
- Accrued viral posts that generated over 3.6M views, 567 followers gained from a single reel video, including a 1.1M views video that generated bias reactions from viewing audience.
- In one month of optimal consistency and performance management, the eze.oringo Instagram page gained over Eight million impressions tractions on tailored content uploads.