ABOUT

Frequent adverts can hinder page growth; Ads can hide a weak page. When paid promotion stops and reach drops with it, it’s evident the page has been borrowing and paying for attention instead of building it organically.

I have three signs an Instagram account is over-reliant on ads, the goal is to support organic content reach without dropping paid entirely.

As a Social Media Specialist, my approach is to diagnose first, then create.